Follow a radio station’s programming format.
Following may include
- percentage of time spent on music, commercials, and information
- station imaging (drops, legal identifications [IDs], and promotions)
- public service broadcast
- straight sell spots
- dialogue spots
- reviews
- dayparts (e.g., breakfast, late morning, mid-day)
- target audience.
Process/Skill Questions:
- What is a straight sell spot?
- How important is public service broadcasting?
- What are dayparts and how do these affect programming format?