Analyze Nielsen data for market share and demographic breakdown information.

Analysis should include

• random sample of population
• Portable People Meter (PPM)
• demographic information
• metro or total survey area
• rating, share, and average quarter-hour (AQH) persons.

Process/Skill Questions:

• Who uses Nielsen data? How often?
• What is considered a random sample of the population?
• How many people are included in a total survey area?