Description should include

examples of the promotional mix elements
how promotional mix elements are used in developing a promotion for international markets
how promotional mix elements are used through a variety of media, including social media
the role of influencers
the popularity of streaming and its effect on advertising.

Process/Skill Questions:

What are the components of the communication model? Why is it important to be aware of this model when conducting international business?
Why do advertisements need to differ among various international markets?
What are some of the media that advertisers can use to reach consumers?
What is the difference among marketing, promotion, and advertising?
What is the difference between consumer promotions and trade promotions?
What steps are required to reach marketing goals for a promotional campaign?
What forms of promotion do marketers tend to use the most?
Why should advertising be tied to a larger promotional strategy?
What steps are involved in an advertising campaign?
What are the different types of advertising themes?
Why are advertising themes especially important in an international promotional campaign?
What is the difference between a standardized message and a customized message?
What is the difference between personal selling and sales promotion?