Identification should include

Process/Skill Questions:

How is each section of the marketing plan important to global marketing activities?
Why is it important to include methods for measuring the success of a marketing plan?
How does a marketing plan serve the needs of an organization?
Why are evaluation and control important elements of a marketing plan?
Why is it important to create an international marketing plan when considering global expansion?
What are the differences between an international marketing plan and a domestic marketing plan?