Demonstrate marketing strategies.

Demonstration should include how salon owners and employees would market themselves and the business to build clientele. It should also include determining profits and losses for the business (i.e., profit and net worth of business).

Process/Skill Questions:

• What is upselling?
• How can social media be used for marketing?
• Why is word-of-mouth the best form of advertising?
• Why is the sale of products important to a salon’s success?
• What types of advertisement are available for persons as nail technicians?