Identify new trends in the nail technology industry.
Identification includes naming the most recent developments in nail technology styles and methods. Sources for new trends may include
- vendor contacts
- trade publications
- conferences and trade shows
- social media
- professional organizations, such as Cosmetology Educators of America and the Professional Beauty Association
- continuing education through vendor-provided courses and community colleges.
Process/Skill Questions:
- Why should nail technicians continue to engage in professional training throughout their careers?
- What are some consequences of focusing too much on new trends?
- How can the nail technician or salon owner use trends to attract new business?