Description may include the following functions:

Marketing information management (gathering, storing, and analyzing information, including marketing research)
Market planning (understanding the concepts and strategies used to develop and target to a select audience)
Pricing (setting prices)
Promotion (using a variety of communication methods to educate customers about a business and attract them to buy its products)
Product service management (designing and developing goods and services)
Distribution, or channel management (transporting products to customers)
Selling (exchanging a product for an agreed-upon amount of money)
Financing (budgeting for marketing activities, obtaining necessary funds for operations, and providing financial assistance to customers)