Identification should include the rights of consumers such as

the right to safety (to be protected against products, production methods, and services that are hazardous to health or life)
the right to be informed (to be given the facts needed to make informed choices; to be protected against dishonest or misleading advertising and labeling)
the right to choose (to be able to select from a range of products and services offered at competitive prices, with an assurance of satisfactory quality)
the right to be heard (to have consumer interests represented in the adoption and execution of government policy, and in the development of products and services)
the right to redress (to receive fair settlement of just claims, including compensation for faulty goods, misrepresentation, or unsatisfactory services)
the right to consumer education (to acquire knowledge and skills needed to make informed choices about goods and services, while being aware of basic rights and responsibilities)
the right to a healthy environment (to live and work in an environment that is non-threatening to the well-being of present and future generations)
the right to satisfaction of basic needs (to have access to basic and essential goods and services: adequate food, clothing, shelter, health care, education, and sanitation).

Identification should also include the responsibilities of consumers such as

inform oneself (While consumers have the right to be informed, they must also inform themselves to the best of their abilities about product and service knowledge.)
read and follow instructions (Products come with instructions, warnings, and fine print. It is the consumer's responsibility to read all literature that comes with the product or service.)
proper use of products and services (In spite of reading instructions or warnings, many consumers misuse products intentionally.)
speak up (Consumers who feel they've been wronged by a business or organization have the responsibility to defend themselves.)
lawfully purchase and obtain goods and services (Consumer rights are void in many cases if a good or service is purchased illegally or in the way other than the way it was intended to be purchased.).