Development should include student-created samples of

advertisements (e.g., television, radio, billboard, magazine, newspaper, podcast)
crowdfunding (e.g., rewards-based, equity-based platforms)
sales promotions (e.g., coupons, rebates, contests, product samples, point-of-purchase displays)
publicity and public relations (e.g., press release, public service announcement, corporate sponsorship, celebrity endorsement)
personal selling (e.g., face-to-face, telemarketing, Internet, infomercials)
social media and mobile marketing (e.g., online advertising networks, sponsored ads on social networks).

Process/Skill Questions:

Why is it critical for entrepreneurs to know the various media for promotion?
What is the most cost-effective form of promotion for a small business? Why?
What company goals do successful ads meet?
What should a print advertisement layout be designed to do?
Why is it important for entrepreneurs to be able to create a variety of promotional materials?
How can an entrepreneur tell if his/her promotional mix is effective?
How can a business formulate an effective promotional strategy within a budget?
How have mobile devices changed promotion?
How is crowdfunding an effective way to promote a product or idea?
How can a business tailor promotions for a social networking site?
How does distribution fit into the supply-chain management process?
How often should an entrepreneur examine the effectiveness of their promotional mix?