Description should include

Description should also emphasize the importance of these interrelated functions to business success.

Process/Skill Questions:

What is meant by the statement, “Marketing is more than just promotion”?
What does each marketing function involve?
What is the difference between marketing mix and marketing functions?
What is the relationship of the marketing functions to business operations and practices?
How is the pricing of products affected by the other marketing functions? How are marketing functions interdependent?
How have the marketing functions changed over time with the advancement of technology?
How do the functions of marketing affect the success of a business?
How does an increased emphasis on one marketing function affect the others?
Which function of marketing includes frequent review of the product to determine the life cycle stages?
How do marketing functions support the marketing concept?
How are marketing functions interrelated?