(Optional) Demonstrate value proposition design.

Demonstration should lead to a single, clean, compelling message that states why a product or service is different and worth buying.

Process/Skill Questions:

  • Why is developing a value proposition important to a business?
  • How does a value proposition help differentiate one's product or service in the marketplace?
  • How does one create a value proposition?
  • What are effective value proposition examples?

Teacher Resources: