(Optional) Identify the elements of the promotional mix.

Identification should include

Process/Skill Questions:

How could a business use the promotional mix to develop a company image?
How might the promotional mix of a small, locally owned company differ from that of a large national chain?
How can a small business formulate an effective promotional strategy within a limited budget?
How can a business use advertising to create a favorable image with the public?
How can an entrepreneur's community involvement complement the promotional mix?
Why do manufacturers and retailers choose to issue coupons rather than lower prices to attract customers?
Which types of promotion allow for maximum customer interaction?
What are examples of successful social media campaigns to promote products/services?
What is the most cost-effective promotional vehicle for a new business?
How does publicity differ from advertising?
How do digital technologies influence the promotional mix?
How do successful marketers determine the effectiveness of a campaign?
What are ways a business uses promotion?