Identify the components of a SWOT (strengths, weaknesses, opportunities, threats) analysis.

Identification should include information to help organizations examine new strategies, programs, goods and services, and actions, such as

• internal
  • strengths (e.g., recognizable brand name)
  • weaknesses (e.g., new business)
• external
  • opportunities (e.g., market share)
  • threats (e.g., competition).

Identification should also include conducting a SWOT analysis, which may include local businesses, case studies, and scenarios. Identification should also include the concept that trends are often included in a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis.