Conducting market research should include gathering, documenting, and analyzing primary and secondary data with the goal of determining how well a good or service is likely to sell within a certain market.

Process/Skill Questions:

What types of market research exist?
What is proprietary information?
What are some limitations of market research?
How do consumer panels and focus groups differ?
Why is market research an ongoing task for the fashion industry?
What is the difference between quantitative and qualitative research?

Teacher Resource:

DECA Event: Buying and Merchandising Operations Research