Explain the importance of product mix and average check.

Explanation should include

  • profitability
  • product availability
  • market pricing
  • customer desires
  • suggestive selling
  • specials
  • beverage sales.

Process/Skill Questions:

Thinking

  • What is average check?
  • What is product mix?
  • What is profit? What is its source?

Communication

  • What systems are available for tracking sales?

Leadership

  • What needs to be analyzed when considering product mix?
  • Why is cost averaging on a menu selection important to net profit?

Management

  • How often should menu pricing be reviewed?
  • How does menu analysis affect management decisions?