(Optional) Update a product or service.
Update should include
- analyzing sales (i.e., comparing actual to projected)
- analyzing competitors' products or services
- researching new products in the market
- developing a product or service evaluation survey for customers
- improving the product or service based on customer feedback.
Process/Skill Questions:
- What are examples of changes businesses make to products?
- What are the possible effects of changing a product?
- What are factors businesses must consider before adding new products?
- How do product planning and development benefit the consumer?
- How do environmental issues and green marketing influence product planning?
- How does a business determine whether a product or service meets the requirements of a particular market and yields enough profit to justify its continued existence?