(Optional) Create a customer profile and persona for the desired target market.

Creation should include information such as

  • age
  • income level
  • ethnic background
  • occupation
  • attitudes
  • lifestyle
  • geographic residence. 

Process/Skill Questions:

  • What factors influence why people purchase products?
  • What factors increase customer loyalty?
  • Why might customer preferences change over time?
  • Why is it important for businesses to continuously evaluate and modify their customer profile?
  • What types of data and analytics can marketers look at to create a customer profile?