Identify the major types of promotion and the benefits of each.

Identification should include

  • personal selling
  • advertising
  • direct mail
  • sales promotion
  • public relations
  • publicity
  • social media/online/digital integration
  • sponsorships.

Process/Skill Questions:

  • Why is it important to use a mix of promotional types?
  • What is one benefit and one drawback to each of the main methods of promotion?
  • How can marketers create a good match and relationship with potential sponsors? 
  • How has technology changed how brands promote?
  • What are current trends in promotion?