Define the travel and tourism industry.
Definition should include
- travel agencies
- tour operations
- transportation businesses
- interpreters and support personnel
- food and beverage
- lodging industry
- entertainment and attractions (e.g., themed industries)
- destination management industries
- event management.
Process/Skill Questions:
Thinking
- Why is the travel industry a vital part of the hospitality industry?
- Why are the travel agent and the tour operator equally important to the guest?
- How does the travel and tourism industry fit into the national and global economy?
Communicating
- Which communication skills are of greatest importance to the travel agent and the tour operator?
- What media or tools does the travel and tourism industry use to communicate with its customers or potential customers?
Leadership
- How can leaders prepare travel agents and tour operators to be aware of customers’ interests and needs?
- What leadership skills help travel agents and tour operators satisfy the diverse needs of both customers and employees?
Management
- Why must managers be aware of the trends within the travel industry?
- How can managers predict future trends within the travel industry?