Demonstration should include

Process/Skill Questions:

Thinking

Communication

What makes social media a good means of communication? What are the benefits and drawbacks to using social media?
How can promotions be made to entice customers?

Leadership

Why should target audience be considered when using social media?
What types of promotions might be best suited for using social media as a marketing tool?

Management

How often should management launch a new promotion through social media if they are in the habit of offering promotions?
Who is responsible for conducting a final review of promotional materials to catch any discrepancies or omissions?