Predict future outcomes based on current trends in the hospitality, tourism, and recreation industries.

Predictions should be based on

  • international influences
  • cultural diversity
  • consumer preferences
  • trends in leisure choices
  • laws and regulations/policies
  • age of population
  • pandemics/disease
  • threat of terrorism
  • technology (e.g., static vs. dynamic pricing)
  • environmental changes.

Process/Skill Questions:

Thinking

  • Why is it important to predict the future of the hospitality industry?
  • What current changes in transportation might affect the hospitality industry in the future? How?

Communication

  • How are future trends communicated to the industry?
  • How are methods of communication changing within the industry?

Leadership

  • How can leaders become more aware of trends in the industry?
  • Why must leaders be educated about industry trends and their potential effects?

Management

  • How can management ensure that all employees adapt to future trends in the industry?
  • What resources are available to help management predict future trends?