Identify ways historical developments in advertising design have influenced the industry.

Identification should include milestones beginning with Gutenberg and the printing press and continuing through today’s electronic media. Aspects should include the technical, cultural, and stylistic evolution of the industry.

Process/Skill Questions:

• How did Gutenberg’s movable type system change media and culture?
• How does culture influence design and visual communication?
• How has the Internet and social media changed advertising?
• How have technological advances in color copiers changed the printing industry? How have these advances affected the choices a graphic designer can make?
• What is the difference between Monotype and TrueType? How do these affect readability?