Identify principles of design and their application.

Identification should include elements such as

  • balance
  • emphasis
  • movement
  • pattern
  • repetition
  • proportion
  • rhythm
  • variety
  • unity

and their roles in the creation of an effective design.

Process/Skill Questions:

  • How does contrast add visual interest to an image?
  • When presented with a variety of client images, what are some challenges to creating unity while satisfying that client?
  • How might emphasis direct the viewer’s attention through the image? Why is it important to control movement of the eye through a design?
  • What is the difference between symmetrical and asymmetrical balance, and how does one achieve each?