Explore corporate branding.

Exploration should include

• initiating project discovery (e.g., goals, market definition, target audience, timeline, budget)
• starting with a logo
• conveying a coordinated comprehensive corporate message by creating several products (i.e., style manual, signage, and corporate stationery).

Process/Skill Questions: 

• Should a logo be designed for the long term or short term? Explain.
• What are the long-term considerations when designing a corporate identity package?
• How can a design professional ensure a logo is effective in black and white as well as color?
• How does the style manual fit into the development of a corporate-identity package and enhance the use of the corporate logo and identity?
• How does the company’s ethics, vision mission, and mission statement affect the branding design decisions?