Evaluation should include

Process/Skill Questions:

Thinking

What makes a marketing and advertising strategy effective?
What are the steps to developing a sales plan?
How do interior design professionals match products and services to client needs?

Communication

What are the most effective ways of communicating the benefits of interior design services to potential clients?
How has technology changed advertising?

Leadership

Management

What training and resources are available to create digital marketing and advertising tools?
How can digital tools help keep client and company information secure?