Write a script for informational purposes.

Writing should include a(n)

• awareness of the audience
• inverted pyramid style (i.e., information in descending order of importance: who, what, when, where, why, how)
• concept of corresponding visuals and images
• lead or hook that grabs and holds viewer attention.

Process/Skill Questions:

• How does one determine the target audience?
• How does one decide the order of importance?
• How does one indicate visuals on a script?
• What are some techniques employed by the most memorable and effective public service announcements (PSAs)?
• How can producers use the power of media to promote the health and well-being of their communities?