Write a script for persuasive purposes.

Writing should include a(n)

• awareness of the target audience
• clear statement of position/argument
• number of details, supported by relevant research
• concept of corresponding visuals and images
• lead or hook that grabs and holds viewer attention.

Process/Skill Questions:

• What are the characteristics of a clear statement of position?
• What details are most important to a persuasive script?
• Why are the commercials that run on network television often viewed as persuasive?
• What are commercials trying to persuade viewers to do?
• What techniques are used by effective commercials?