Prepare a series of hand-drawn sketches or computer-generated layouts, incorporating appropriate notes and printer marks.

Preparation consists of

• creating applicable thumbnail sketches, rough sketches, and comprehensive layouts for projects or customer jobs, incorporating appropriate marks (e.g., trim, register marks, fold lines)
• explaining the creative process, including working with the customer and goals of the design brief.

Process/Skill Questions:

• What is the purpose of doing a hand-drawn sketch?
• What are the possible consequences of not beginning with a hand-drawn sketch?
• What is the importance of putting the appropriate notes and marks on layout sketches?
• When in the process should communication with the customer occur? How many options should a customer receive?