Plan should include

factors to be considered when conducting a wedding or event consultation
identification of potential floral decorations
research of special event trends and analysis of the effect of these trends on floral marketing
research of cultural traditions and customs and their effects on floral marketing
a customer or event consultation
the financial responsibilities (traditional vs. modern)
supplies needed
wear and carry designs
floral arrangements for wedding ceremonies (e.g., altar pieces, pew markers, candelabras, aisle posts, canopy, kneeling bench, aisle runner, guest book, and arches)
floral arrangements for special occasions (e.g., centerpieces, candelabras, table decorations, wall decorations, pedestal arrangements, entrances, outside areas)
flowers for wedding receptions (e.g., centerpieces, garlands, chair backers, cake decorations, and set pieces).

Teacher Resources:

Process/Skill Questions:

What floral decorations are often required for a wedding ceremony? For a reception? For other special occasions?
How are wedding flowers priced? How are flowers for a special occasion priced?
How and why might a florist develop partnerships with other commercial businesses involved with weddings or other special occasions?