Research business markets.
Research should include
- comparing wholesale markets with retail markets, including
- garden centers
- farmers markets
- roadside stands
- on-farm sales
- landscape contractor sales
- mass markets
- florists
- international markets
- community supported agriculture (CSA)
- agritourism
- vineyards
- exploring mail-order merchandising
- investigating re-wholesale markets
- developing advertising strategies, including
- writing a news release
- designing a printed advertisement
- investigating web-based advertising
- locating markets.
Process/Skill Questions:
- What are the differences between retail and wholesale markets?
- What is re-wholesale?
- What information may be included in a news release?
- Why is it important to diversify advertising strategies?