Identify groups affected by the use or misuse of PA.
Identification should include
- definition of precision agriculture (PA)
- farmers
- livestock producers
- farm laborers
- consumers
- organizations and industries that generate new information for advancing agriculture through research and innovation (e.g., academic research institutions, United States Department of Agriculture [USDA] Agricultural Research Service)
- industries that support agriculture (e.g., fertilizer and pesticide suppliers, seed companies, equipment providers, consulting firms, feed suppliers, financial institutions)
- organizations that support agriculture (e.g., extension offices, secondary and postsecondary education, government agencies, transportation services companies [e.g., trucking], energy companies, communication companies [e.g., wireless, remote, telephone, satellite])
- industries that generate data through distribution/sales to end users/consumers, other retail, tourism
- industries that rely on outputs or data from agriculture (e.g., food processors, grain dealers, commodity brokers, energy producers, manufacturers, crop insurers, livestock markets, slaughterhouses, animal theft prevention)
- animal health and safety.
Process/Skill Questions:
- How does a group use PA?
- What are the various threats associated with the use of PA?
- How might a technology related to PA be misused?
- What are some examples of PA software applications?