Practice patient care and customer service.

Practice should include

  • following the Omnibus Budget Reconciliation Act of 1990 (OBRA 90) requirement for consultation
  • maintaining eye contact, a professional tone of voice, and pleasant facial expressions
  • carrying on a patient-centric dialogue to express empathy
  • keeping the conversation focused on the problem
  • resolving conflicts
  • providing understanding of health-literacy situations
  • asking patients the appropriate questions to assist the pharmacist in identifying those who request/need counseling.

See ASHP 2.2 Links to an external site..

Process/Skill Questions:

  • What is important to you when you are a pharmacy customer/patient? Why?
  • How can a pharmacy professional exhibit a positive attitude when a problem arises that is not the pharmacy’s fault or when a problem arises that is the pharmacy's fault?
  • How can a pharmacy professional exhibit a positive attitude when a patient is upset?
  • How is it possible to show professional assertiveness and politeness simultaneously?
  • What are some questions to ask that might identify a need for pharmacist counseling (other than, “Do you want the pharmacist to counsel you")?
  • What are examples of situations in which a pharmacy technician should seek assistance from a professional colleague or security personnel to handle a customer service challenge?