Critique should compare promotional campaigns (i.e., print media, radio, TV, in-store, Internet promotions, and social media), assess strengths and weaknesses, and evaluate strategies with regard to:

What to sell
How to sell
To whom to sell
When to sell (seasonal nature of fashion)
What to charge
How to retain

Process/Skill Questions:

Thinking

What are the goals and methods of promoting apparel and textile products?
What are the consequences of using unethical marketing practices?

Communication

What information should be communicated when promoting apparel and textile products?
How does communication contribute to the success of textile and apparel merchandising?

Leadership

What leadership skills are needed to promote apparel and textile products?
Who decides which promotion methods are suitable for specific needs? How are these decisions made?

Management

Where should apparel and textile products be promoted?
What are the steps in setting a marketing budget?