Comparison should include

the benefits of sponsorship to a company or organization, such as
- increasing sales
- introducing new products/services
- enhancing company image
- offering a nontraditional avenue to reach live audiences
- offsetting costs
the benefits of endorsements to a company or organization, such as
- endorsement advantages (e.g., consumer identification with famous athletes or entertainers and winning teams)
- disadvantages (e.g., controversial celebrities or negative publicity, expense, potential for consumers to doubt the sincerity of the endorser).

Process/Skill Questions:

When would one use a sponsorship vs. an endorsement?
How might sports, entertainment, and event companies use sponsorships?
How can a sponsorship affect a company's image positively? Negatively?
Why would a corporation want to sponsor the Olympics or another large-scale event?
What are some of the advantages and disadvantages of having athlete or entertainer endorsements?
What factors have contributed to the increase in sports, entertainment, and event endorsements in recent years?
What is licensing?