Explanation should include

e-commerce (globalization of the marketplace)
consumer advantages (e.g., a wide selection of products and prices, information resources) and disadvantages (e.g., privacy concerns, information overload, identity theft)
business advantages (e.g., a wider customer base) and disadvantages (e.g., the need for ongoing technological expertise, intellectual property rights issues, negative online reviews)
the effects of technology on marketing (e.g., additional avenues for promotion, services, and sales; information about the business and products; mobility; interactivity).

Process/Skill Questions:

How has technology changed retail?
How can technology personalize the consumer experience?
How can mobile technology enhance the customer’s experience with a retail store?
How do loyalty programs personalize promotions and lead to repeat purchases?
How do chatbots and virtual assistants affect the online shopping experience?
What recent technological advances have affected marketing?
How has technology improved customer service and business operations?
How has e-commerce changed the marketing process?
How do technological advances help the consumer?
When are computer-assisted transactions and programmable decision-making not suitable for customers?
What are the implications of increased technology on marketing budgets?