Description should include the role of digital and social media marketing in relation to

Process/Skill Questions:

How can digital or social media marketing help a business compete without lowering prices?
How can digital marketing help a business predict customer demand?
Why is it important for a business to understand online consumer behavior before launching a new product?
How can social media campaigns increase demand for a product?
What happens when a product goes viral—how might that affect supply and production decisions?
How does social media allow businesses to observe and analyze their competition in real time?
What types of content do direct competitors share online, and how can a business respond?
How has social media changed the way businesses compete with companies worldwide?
What opportunities do global digital platforms provide to small or local businesses?
What challenges do businesses face when competing globally on social media?