Determination should address

Process/Skill Questions:

What makes an effective email? How is the effectiveness of email measured?
What is personalization, and why is it effective in email marketing?
What are ways to seek feedback from email recipients, and why is feedback important?
What is permission marketing? What is its impact on digital marketing?
What is spam? What is its impact on digital marketing?
How can social media and mobile technology be used in conjunction with email marketing?