Explanation should include

defining the promotional mix as the interaction of five basic types of promotion

explaining each type of promotion and its importance in digital and social media marketing.

Process/Skill Questions:

How effective is social media in promoting a business or product/service?
Why is it important to consider the target market when developing the promotional mix?
How does publicity differ from advertising?
How do internet technologies impact the promotional mix?
What are the similarities and differences between promotional mixes for an internet-based business and those for a brick-and-mortar business?
What is the difference between advertising and sales promotion in relation to the promotional mix?
How has the internet changed the way marketers use the promotional mix?
How does digital promotion shape brand perception compared to traditional methods?