Identification should include the definitions of

Identification should also include the advantages and disadvantages of each.

Process/Skill Questions:

Why should an industry or business use a mix of advertising, publicity, sales promotions, and personal selling?
What is the difference between advertising and promotion?
How does a business determine whether a promotion was effective?
What is integrated marketing communications (IMC)? What is the benefit of using IMC as the framework?
Why are publicity and personal selling effective forms of promotion?
Why is the image of sports venues just as important as the image of the team and players?