Explain advertising as related to sports and entertainment industries.

Explanation should include

• traditional (e.g., radio, TV, print, digital, word-of-mouth) vs. nontraditional forms
• the purposes, techniques, and the importance of advertising as it relates to the sports and entertainment industries. 

Process/Skill Questions:

• What are the benefits to companies that advertise in the sports and entertainment industries?
• How can advertising pre-sell a product or service?
• What advertising techniques should be used to reach younger demographics?
• How can teams utilize mobile marketing to promote their products?