Trace the history of marketing.

Tracing the history should include

• explanations in chronological order of the major events and movements in the history of marketing (e.g., the customer-centered concept, self-service, discounters, electronic commerce)
• an account of the evolution of marketing, from basic concepts of economics and advertising into its own discipline. 

Process/Skill Questions:

• What are five significant events in marketing history? Why is each important?
• What does the marketing timeline reveal about the industry?
• How has the application of marketing philosophy evolved?
• What does it mean to say, “Marketing is as old as civilization itself.”?
• What is the difference between outbound marketing and inbound marketing?