Explain the marketing concept.

Explanation should emphasize the basic concept that a business must satisfy customers’ needs and wants in order to make a profit. 

Process/Skill Questions:

• What are the benefits to customers when businesses use the marketing concept?
• What are the benefits to businesses when they use the marketing concept?
• Why is unique value proposition (UVP) important in marketing?
• What are the similarities and differences between a business that uses the marketing concept and one that does not?