Examine marketing trends from the past three to five years.

Examination should address the creation, growth, and rapid evolution of the following:

  • Cause marketing (e.g., green marketing, health-conscious marketing)
  • Experiential marketing
  • Partner marketing
  • Business-to-business
  • Business-to-consumer
  • Digital marketing
    • Geotargeting
    • Automated buying
    • Web marketing: online identities and internal virtual communities
    • Responsive mobile web design
    • Apps
    • Business listings
    • Reputation management
    • Search engine optimization (SEO) and search engine marketing (SEM)
    • Analytics
    • Augmented reality (AR)
    • Artificial intelligence (AI)
    • Video
    • Chat bots

Process/Skill Questions:

  • How is geotargeting used by small businesses? Corporate businesses?
  • What are the advantage and disadvantage of chat bots?
  • How do companies use green marketing to attract customers?
  • What are the challenges and benefits of social media?