Describe digital marketing.

Description should include

• SEO
• SEM (pay-per-click and organic)
• email and mobile
• blogging
• examples of how a website might conduct marketing. 

Process/Skill Questions:

• What is multichannel selling?
• What is pay per click?
• What is cost per impression?
• What are the differences among pure click, brick-and-click, and click-to-brick retailers?
• What is a conversational AI?
• How do AI and machine learning (ML) technology enable marketers to reach out to their target audience?