Describe elements of a digital marketing presence.

Description should include

• website and online sales gateway or solution
• user interface (UI)
• responsive design (displays and functions properly regardless of screen size)
• payment gateway (i.e., cart, click to pay)
• request for information and/or predictive search
• point-of-sale software (i.e., tracking, inventory, shipping)
• analytics (i.e., Google, owner analytics from payment system). 

Process/Skill Questions:

• What role do global devices play in digital marketing?
• How does multichannel selling benefit a small business’s marketing?
• How do companies using e-commerce ensure secure payment methods and safeguard customer data?
• What are some essential elements of an effective digital marketing presence?
• Why is cybersecurity important in digital marketing?