Explanation should include

definitions of brand and branding
types of brands (e.g., national, private distributor, generic)
extensions of branding (e.g., brand sensitivity, brand attachment, brand trust, brand loyalty)
the importance of brands
the role of promotion and marketing strategies used to deliver brand messages
the practice of brand promotional overlays with trusted or complementary brands that can advance one’s own brand and add value
brand personality and traits (e.g., memorable names, symbols, logos, images, phrases, slogans, emotional connections).

Process/Skill Questions: