(Optional) Develop an action plan.

Development of an action plan should include

• gathering resources needed
• building the action plan, including a budget of possible costs
• correlating the action plan to the strategic plan, adhering to vision and mission
• determining the timeframe for execution and duty assignments
• implementing the action plan
• completing a final analysis
• reevaluating the plan. 

Process/Skill Questions:

• Why is an action plan important to the effective marketing of products and services?
• What is the relationship between the action plan and the strategic plan?
• How is the decision-making process employed in developing an action plan?
• Why is budgeting an important aspect of the action plan?
• Why is it important to reevaluate the plan?