Conduct primary data research.

Conducting research should include the following steps of the marketing research process:

• Define the problem.
• Obtain data.
• Analyze data.
• Recommend a solution.
• Apply the results.
• Evaluate the outcome. 

Process/Skill Questions:

• How does one identify and define a problem that can be addressed through marketing research?
• Why is it important to evaluate the outcome of a solution?
• How does one select a sample group of respondents that represent a target market?
• Why is organization an important part of data analysis?
• What is the role of statistics in conducting marketing research?
• How can social media aid in the gathering of information?