(Optional) Present marketing research findings in a written and an oral report.

Presentation should include the following:

• Executive summary
• Introduction of the research problem
• Explanation of the selection of data-gathering methods
• Description of the research process
• Analysis of data
• Graphical presentations of data
• Conclusions drawn from data analysis
• Recommendations for an action based on conclusions
• Citation of sources
• Respect for proprietary restrictions

Process/Skill Questions:

• What audiences might benefit from the information gathered in this research?
• What are ways to enhance a presentation?
• Why are charts and graphs effective ways to present findings?
• Why is it important to explain data gathering methods and cite sources?