Describe the role of public relations.

Description should include

• definitions of public relations and crisis management
• analysis of the purpose of crisis management
• the importance of relationships with media
• a commentary on the role of public relations as it relates to customers, community, stockholders, and employees.

Process/Skill Questions:

• What type of information is often conveyed by public relations?
• What are the essential components of a press release?
• How has the Internet and social media changed public relations planning?
• What are the advantages and disadvantages of using the internet for public relations?
• How does public relations improve a company’s image?